melancholicly effervescent

Brand names unite! Let's get generic off the shelves! Push forward our dreams of monopolies and crushing the runts of the world!


So says Nike to Sony as Merck sings a song to Pfizer who is walking with Hasbro and Coca-Cola.

The generics are unable to fight back in any way other than guerrilla warfare; eat up the demand in millimeters but in millions of places at the same time.

I'm good with both camps - they have their seasons.